Senior Marketing Strategist

Date Posted: 05/23/2025
Req ID: 43055
Faculty/Division: UofT Mississauga
Department: UTM:Office of Communications
Campus: University of Toronto Mississauga (UTM)
Position Number: 00057957

Description:

About us:

U of T Mississauga—the second largest campus of Canada’s top-ranked university and the only research university in Ontario’s booming Peel Region—is one of the world’s great catalysts of human potential. 

Our employee community hums with the energy of 3,400 faculty, librarians and staff, who power our campus with curiosity, connection and care. We work together to spark life-changing research and innovation, make an indelible mark on the world by building equitable cities and societies, enable healthy lives, create a sustainable future and ignite entrepreneurship. Above all, we prioritize student success, and seek to give our 16,500 students the lift of a lifetime through learning and discovery. We love to open opportunities available nowhere else for our community to achieve their ambitions and make their unique contributions to Canada and the world.

This work all comes together on a spectacularly green campus, alongside the Missinihe-ziibi (Trusting Creek or Credit River), where we seek to honour truth, reciprocity and reconciliation on the traditional land of the Huron-Wendat, Seneca and the Mississaugas of the Credit First Nation. We’re thrilled to welcome those who want to learn more about us and to be part of what we do.

Your opportunity:

The Office of Communications is the proactive voice of the University of Toronto Mississauga. It leads all broad-based marketing initiatives for U of T Mississauga, including branding, visual identity standards and advertising. Working collaboratively and strategically with academic and administrative units across the campus as well as with our community partners and media, we enhance understanding and support of U of T Mississauga in our region, nationally and internationally. 

The Office of Communications seeks a dynamic, innovative marketing expert who is proficient in managing integrated omni-channel campaigns across traditional and digital channels, and has demonstrated success in project management, market research, marketing creative, media planning and vendor relationships. Reporting to the Director, Marketing & Communications, this individual will be responsible for the development, implementation, design and evaluation of marketing strategies to support and promote the office’s strategic objectives. Working with internal and external stakeholders, the individual will deliver on integrated marketing communication plans, ensuring consistency with project timelines and approved strategy plans for integration across all messaging platforms. 

The successful candidate will possess excellent project management skills to develop detailed plans, work backs and presentations, with experience managing the creative development and production processes for marketing and communications materials across a range of media, including print, digital, outdoor, swag, video and animation, and in other applications such as events. 

Your responsibilities will include:

• Developing a comprehensive and integrated marketing strategy
• Developing and implementing marketing plans that support strategic objectives, working with external partners, including media vendors, assessing media plans and trafficking paid campaign creative assets
• Advising on marketing best practices and brand-building opportunities
• Analyzing market data to determine trends and effectiveness of plans, monitoring and optimizing performance, ongoing ROI as well as preparing comprehensive post-campaign performance reports
• Conceptualizing and overseeing the format and set-up of focus groups
• Overseeing the production of promotional and marketing materials
• Producing promotional and outreach materials
• Developing charter, scope and timelines for projects, assessing resources.

Essential Qualifications:

• Bachelor's Degree in a related field such as Communications, Journalism, English, Marketing, and/or acceptable combination of equivalent experience.
• Minimum five (5) years of progressively responsible professional experience in integrated marketing.
• At least three (3) years working at an agency or consulting firm is preferred.
• Experience in successfully operating within a complex, multi-tiered organization with multiple stakeholders.
• Strong understanding of marketing and brand management with experience in its application and providing guidance.
• Proven track record of enhancing, fostering and managing strong relationships both internal and external to the institution with a natural ability to collaborate with diverse groups.
• Strong communication skills utilizing strong listening skills and a logical, systematic approach to assimilating and sharing information in all areas.
• Superb oral, presentation and written communication skills
• High degree of professionalism, political acuity, tact and judgment
• Excellent project management skills

Assets (Nonessential):

• Knowledge of the University of Toronto or other university environments is highly desirable
• Knowledge of Adobe Acrobat, Photoshop, Microsoft PowerPoint

To be successful in this role you will be:

• Adaptable
• Communicator
• Goal oriented
• Multi-tasker
• Organized
• Resourceful
• Team player

Closing Date: 06/06/2025, 11:59PM ET
Employee Group: USW 
Appointment Type: Budget - Continuing 
Schedule: Full-Time
Pay Scale Group & Hiring Zone:  
USW Pay Band 15 -- $95,627. with an annual step progression to a maximum of $122,290. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol. 
Job Category: Communication/Media/Public Relations
Recruiter: Jessica Halteh

Lived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.

This role is currently eligible for a hybrid work arrangement, pursuant to University policies and guidelines, including but not limited to the University of Toronto’s Alternative Work Arrangements Guideline.