2024 F | Sessional Lecturer | RSM413H1 L0101 | Sept - Dec 2024 | Digital and Social Media Marketing
Date posted: April 19, 2024
Req ID: 37046
Faculty/Division: School of Management
Department: School of Management
Campus St. George
Course Summary: Social media, search engines, mobile commerce, digital advertising, artificial intelligence, and online marketplaces are impacting marketing for all firms, large and small. Drawing on some common themes across digital marketing platforms, we examine (i) how companies find and serve customers using digital tools, (ii) the kinds of digital products that companies offer, (iii) the customer-company relationship when information is digital, (iv) the locus of control of brand-related messages, (v) the concept of privacy, and (vi) the digital targeting of marketing tactics. Broadly, for each technological innovation, we will emphasize what is different, and what is not, for consumers, and for the production, distribution, and communication of goods and services.
Instructor Qualification: the instructor should have (i) prior experience in teaching digital marketing in an MBA program in a reputed university of similar stature as University of Toronto, (ii) good course evaluations for the courses they have taught so far. (iii) has teaching experience for over 5 years in a reputed university of a similar stature as university of Toronto.
Class schedule: Course may be online or in person, depending on circumstances, so candidates must be available and comfortable with both.
Sessional dates of appointment: September 1 - December 31, 2024
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| Notes:
This job is posted in accordance with the CUPE 3902 Unit 3 Collective Agreement. Preference in hiring is given to qualified individuals advanced to the rank of Sessional Lecturer II or Sessional Lecturer III in accordance with Article 14:12 of the CUPE 3902 Unit 3 collective agreement. Please note: Undergraduate or graduate students and postdoctoral fellows of the University of Toronto are covered by the CUPE 3902 Unit 1 collective agreement rather than the Unit 3 collective agreement, and should not apply for positions posted under the Unit 3 collective agreement. It is understood that some announcements of vacancies are tentative, pending final course determinations and enrolment. PoliciesThe University of Toronto is strongly committed to diversity within its community and especially welcomes applications from racialized persons / persons of colour, women, Indigenous / Aboriginal People of North America, persons with disabilities, LGBTQ2S+ persons, and others who may contribute to the further diversification of ideas. Candidates who are members of Indigenous, Black, racialized and LGBTQ2S+ communities, persons with disabilities, and other equity seeking groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the position. The University of Toronto invites all qualified applicants to make application. The University strives to be an equitable and inclusive community, and proactively seeks to increase diversity among its community members. Our values regarding equity and diversity are linked with our unwavering commitment to excellence in the pursuit of our academic mission. The University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities. If you require any accommodations at any point during the application and hiring process, please contact uoft.careers@utoronto.ca. During employment, to request accommodation from the University, contact the supervisor or department chair and/or Health & Wellbeing Programs & Services at hwb@utoronto.ca. For more information about accommodations at U of T, please visit our Accommodation webpage. All jobs are posted in accordance with the CUPE 3902 Unit 1 Collective Agreement. It is understood that some announcements of vacancies are tentative, pending final course determinations and enrollment. Duties of this position shall be performed at the campus on which the position is located. Where the duties are intended to be performed at another location, such other location will be specified in the posting. Positions posted here are open to Graduate Students in the School of Graduate Studies, Postdoctoral Fellows and Undergraduate Students in the University of Toronto. Preference in hiring shall be given to Graduate Students enrolled in the School of Graduate Studies of the University of Toronto or those who have made application to be enrolled in the School of Graduate Studies of the University of Toronto. The hiring criteria for Teaching Assistant positions are academic qualifications, the need to acquire experience, previous experience, and previous satisfactory employment under the provisions of this collective agreement. |
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Application Procedure: For detailed information on the application procedure go to www-2.rotman.utoronto.ca/employment/tapositions Please direct any questions regarding the application process to rotman.aahiring@rotman.utoronto.ca. Applications will not be accepted at this email address. To apply for this position, you must be signed in to your account. Please visit the U of T website to register for account if you do not have one. |
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