Digital Communications Coordinator

Date Posted: 12/11/2024
Req ID: 41050
Faculty/Division: Faculty of Kinesiology & Physl Ed.
Department: Faculty of Kinesiology & Physl Ed
Campus: St. George (Downtown Toronto)
Position Number: 00055807

Description:

About us:

The University of Toronto’s Faculty of Kinesiology and Physical Education is globally recognized for developing and advancing knowledge about the interactions of physical activity and health through outstanding undergraduate and graduate education programs, cutting-edge research and the delivery of sport, recreation and high performance athletic opportunities for students, staff, faculty and community members. www.kpe.utoronto.ca.

The Strategic Communications, Marketing and Stakeholder Engagement team is responsible for developing, planning and implementing a wide variety of marketing and communications initiatives aimed at heightening awareness of the Faculty in teaching and research and for raising awareness and promoting participation in the University’s Sport & Recreation programming. The team oversees the development and coordination of strong, coherent and unified messages and branding in all Faculty communications for both internal and external audiences to achieve the Faculty’s strategic goals in recruitment, student-engagement, public affairs and advancement. In doing so, we work to ensure that the values of equity, inclusivity, accessibility and diversity are reflected in all of our communications about programs, services, facility operations, policies and use of resources.


Your opportunity:

Reporting to the Director, Brand Strategy & Marketing, with day-to-day oversight from the Senior Marketing Communications Officer, the Digital Communications Coordinator creates, coordinates and implements high quality, innovative and effective multi-channel promotions and advertising to advance the Faculty’s curricular and co-curricular goals. Working within a fast-paced, dynamic team environment, the position involves close contact and cooperation with internal clients, to organize, write, produce, and distribute clear and compelling marketing and communications materials usingprint, digital & social media and other communication channels as needed.

Your responsibilities will include:

• Coordinating tasks for projects and other strategic initiatives with stakeholders, including communications support at events and programs (e.g. capturing photos or video content)
• Analyzing and recommending options for the development of visual expression/layout of digital assets
• Verifying that all digital communication collateral adheres to brand identity and University style guides
• Writing and editing digital communications
• Producing promotional and outreach materials, including video/social media reels
• Advising on strategies to align websites with marketing/communication objectives
• Creating and editing web pages with interactive media
• Advising on social media trends and platforms to enhance digital communication strategies

Essential Qualifications:

• Bachelor's Degree in Journalism, Communications, English or a related field, or equivalent combination of acceptable education and experience
• Minimum four years recent and relevant experience in communications and event coordination including maintaining digital content, writing and editing publication and promotional materials, and coordinating events, ideally in an academic or similar environment
• Experience assisting with the implementation of promotion and communication strategies including paid social media campaigns
• Experience working on multichannel marketing and communications tasks in academic, wellness and recreation, and sports environments
• Experience drafting, editing and preparing original material for digital, social and print channels
• Experience tracking/compiling web and social media analytics to inform decision making
• Excellent verbal and written communication skills, with close attention to detail and error-free work
• Excellent organizational skills and time management skills, with the ability to successfully manage multiple competing priorities in a high-volume environment
• Strong problem solving skills with the ability to take initiative
• Strong interpersonal skills with the ability to interact and connect with diverse audiences
• Advanced skills in MS Office (e.g. Word, Excel, PowerPoint, Outlook)
• Skilled in content management systems (WordPress and Drupal)
• Advanced skills in Adobe Creative Suite and/or Canva (e.g. Premiere, Photoshop, InDesign, Illustrator)
• Demonstrated experience on social media platforms for professional environments (e.g. Facebook, Twitter, Instagram, LinkedIn, etc.)
• Skilled in email marketing and use of related tools (e.g. MailChimp)
• Experience with SEO an asset
• UX design certificate or equivalent experience an asset

To be successful in this role you will be:

• Accountable
• Organized
• Proactive
• Problem solver

Closing Date: 12/19/2024, 11:59PM ET
Employee Group: USW 
Appointment Type: Budget - Continuing 
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 09 -- $66,715. with an annual step progression to a maximum of $85,319. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol. 
Job Category: Communication/Media/Public Relations

Lived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.