Marketing & Communications Officer

Date Posted: 06/06/2025
Req ID: 43335
Faculty/Division: Joseph L. Rotman School of Management
Department: Rotman Commerce
Campus: St. George (Downtown Toronto)
Position Number: 00058167

Description:

About us:

The Rotman School of Management is part of the University of Toronto, a global centre of research and academic excellence at the heart of Canada’s commercial and financial capital. Rotman is a catalyst for transformative learning, insights and public engagement, bringing together diverse views and initiatives around a defining purpose: to create value for business and society. We make a fundamental promise – Here’s where it changes – to our students, our partners and the broader community. Everyone at Rotman, faculty and staff, plays a role in bringing that promise to life.

Your opportunity:

The Rotman Commerce program is offered jointly by the Rotman School of Management and the Faculty of Arts and Science. It is a highly respected program within the business, financial and academic communities. Rotman Commerce serves approximately 3,300 in-program undergraduate business students as well as over 18,000 graduates of the Bachelor of Commerce program. Rotman Commerce offers its students a rich and rigorous academic program alongside ample opportunities to develop themselves personally and professionally.

The Marketing and Communications Officer with a Digital Analytics & Systems Development focus will leverage data insights to optimize website functionality, enhance our digital visibility, and inform strategic decision-making.

This role will focus on optimizing the department's website,including content creation, analyzing digital marketing data, and contributing to overall digital strategy. Focusing on website functionality, SEO, and data-driven decision-making, along with having the ability to create engaging content, this position will ensure the department's online presence is impactful and achieves targeted outcomes. This role is critical to supporting major upcoming initiatives, including the migration of our publications to digital formats, staff training and the implementation of new content and digital asset management systems.


Your responsibilities will include:

• Analyze digital marketing data and provide actionable insights
• Manage and maintain website infrastructureand security; manage and maintain video hosting infrastructure
• Provide technical support and training to staff on website management and CRM usage
• Play a key role in the migration of our two major marketing publications to fully digital formats, including website architecture, content integration, and technical troubleshooting
• Research, recommend, and implement a Digital Asset Management (DAM) system to streamline content storage and accessibility
• Contribute to research and scoping of potential Content Management Systems (CMS) and manage the migration to a new platform, if applicable
• Create engaging content (written, visual, and video) for various platforms
• Ensure brand consistency across all platforms

Essential Qualifications:

• Bachelor's Degree or acceptable combination of equivalent education and experience
• Minimum four (4) years of experience in a similar role, with a demonstrable track record of website management, data analysis and content creation
• Experience with web content management systems
• Understanding of AODA requirements as they apply to design and creating accessible documents
• Strong analytical skills and experience with data visualization tools
• Excellent interpersonal skills and ability to present ideas in print and web formats
• Experience with Content Management Systems (CMS) is strongly preferred
• Excellent verbal and written communication skills; ability to edit and proofread
• Ability to work effectively with faculty, staff, and students
• Proven photography and videography skills, including the ability to capture high-quality images and videos using a smartphone and DSLR camera equipment. Familiarity with image and video editing software (e.g., Adobe Suite) is a must

Assets (Nonessential):

• Familiarity with Digital Asset Management (DAM) systems

To besuccessful in this role you will be:

• Diplomatic
• Motivated self-learner
• Multi-tasker
• Organized
• Problem solver
• Resourceful

Closing Date: 06/16/2025, 11:59PM ET
Employee Group: USW 
Appointment Type: Budget - Continuing 
Schedule: Full-Time
Pay Scale Group & Hiring Zone:  
USW Pay Band 11 -- $75,223. with an annual step progression to a maximum of $96,196. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol. 
Job Category: Communication/Media/Public Relations
Recruiter: Jen Salerno

Lived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.